|An 11x8.5 inch sign initiates the first of a series of teen oriented events.|
|Black/white and colour service marks were the first element to be made.|
With an agreement to first create a service mark, I developed a small, colourful logo that incorporated gears into it to impart the idea of an important component of something greater that works, plus a symbol in the center of one of the gears to impart the idea of "adding" skills. These are of course, small, subtle design elements. So, a tagline was added underneath to further support the visual mark. The entire mark and tagline would appear on all related programs within the series. In the event that the series logo might need to be reproduced in black and white, a version of that was made as well.
|Quarter page handbills print four-up to a page prior to trimming.|
I kept descriptive and display text within our corporate standards fonts of Arial and Garamond. The original lengthy event description text I chopped down to a simple, impactful statement. Essential time, date, location information, a website address for more information, and the corporate branding rounded out the required elements.
|Web ad as seen on the library website home page.|
1 Program series identity mark,
colour and b/w versions
200 Quarter page handbills
20 11x8.5 inch signs
1 Web page banner
|A web ad for the library home page boils visual information down.|
Additional information can be provided underneath in caption text.